Cybersecurity Lead Generation

QUALIFIED
DEMOS, DELIVERED.

CipherS helps cybersecurity providers get qualified meetings with CTOs and CISOs who need their services right now, using AI scoring, breach signals and compliance intelligence.

81%
Show-up rate
$218
Cost per demo
15x
Avg ROI
PENTEST FIRMS
MSSP PROVIDERS
VCISO CONSULTANTS
SOC 2 COMPLIANCE
MDR SERVICES
GRC CONSULTING
INCIDENT RESPONSE
SECURITY ARCHITECTS
PENTEST FIRMS
MSSP PROVIDERS
VCISO CONSULTANTS
SOC 2 COMPLIANCE
MDR SERVICES
GRC CONSULTING
INCIDENT RESPONSE
SECURITY ARCHITECTS
The Problem

GREAT AT SECURITY.
TERRIBLE AT SALES.

Every cybersecurity consultant says it. The technical work is easy. Getting consistent clients is the real challenge.

"I have tried everything I could think of. I spent a grand on ads, got a lot of views, and exactly three quotes submitted. None of those closed. The consulting business is 99% relationships and 1% quality of work."

Real cybersecurity consultant · r/cybersecurity · 10 years experience
01

Invisible to buyers

MSSPs, vCISOs and pentesters depend on referrals that don't scale. Word of mouth dries up unpredictably and can't be controlled.

02

Cold outreach fails

CTOs and CISOs ignore generic cold emails. Without the right timing and signals, response rates stay under 1% regardless of effort.

03

No repeatable system

Without a pipeline system, cybersecurity SMBs spend more time chasing clients than delivering services, losing both revenue and quality.

How It Works

FOUR STEPS.
ONE OUTCOME.

From defining your ideal buyer to a qualified demo on your calendar, automated, precise and repeatable.

01 / DEFINE

Build your ICP

Tell CipherS your service, target industries, company size and ideal contacts. Our AI generates your Ideal Customer Profile automatically.

02 / FIND

AI finds prospects

We scan compliance deadlines, breach signals, security job postings and funding events to find companies with active need right now.

03 / SCORE

CyberFit Score

Every prospect gets an AI score from 0 to 100. Only those above 75 move forward. No wasted conversations or mismatched leads.

04 / BOOK

Demo on your calendar

Qualified demos land with a full AI brief: prospect background, pain points, recommended talking points and a suggested opening line.

CyberFit Score

OUR AI
DIFFERENTIATOR.

Every prospect is scored on five dimensions using signals that actually matter in cybersecurity.

Compliance deadlines: SOC 2, HIPAA, PCI-DSS
Recent breach in their industry
Active security job postings
Recent funding round
Contact seniority and decision power
Sarah Chen · CTO
Veridian Health · 120 emp · Healthcare SaaS
91
HOT ◆
Industry fit95%
Contact seniority90%
Urgency signal88%
Company size85%
Intent score72%
SOC 2 pendingHiring Head of SecuritySeries B
What Consultants Say

THE SAME STORY,
EVERYWHERE.

Real quotes from cybersecurity consultants in active conversations with CipherS.

"The business side is what gets most people. I had to hire a full time sales person just to make it work."
Cybersecurity consultant · 8 years experience
"Without a big team and brand, you just don't get the conversation started unless you know powerful people."
Independent pentester · USA
"I've tried email marketing, social media, ads. Nothing worked. It's 99% relationships and 1% quality of work."
Security consultant · 10 years · EU
"Referrals are the only source right now, but it's unpredictable. Hard to scale when you can't control the volume."
vCISO consultant · active practice
Pricing

PAY FOR RESULTS,
NOT PROMISES.

Simple pricing built around qualified demo delivery. No setup fees, no lock-in.

STARTER
Pay Per Demo
$400
PER CQD DELIVERED
  • Pay only for results
  • No monthly commitment
  • Min. 5 CQDs to activate
  • Basic dashboard access
Book a call →
◆ MOST POPULAR
Growth
$2,500
PER MONTH · 10 CQDS GUARANTEED
  • 10 qualified demos per month
  • Email + LinkedIn campaigns
  • Full dashboard and analytics
  • AI pre-call brief per demo
  • +$250 per additional CQD
Book a call →
ENTERPRISE
Scale
$6,000
PER MONTH · 30+ CQDS
  • 30+ demos per month
  • Multi-ICP support
  • Google Ads + retargeting
  • API and CRM integrations
  • Dedicated account manager
Book a call →
BETA · 3 SPOTS REMAINING

FILL YOUR CALENDAR
WITH QUALIFIED DEMOS.

Join our beta program. 5 qualified demos in 30 days for $500. If we don't deliver 3, you get half back.

Book a call →
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